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Most times, the location data pipeline starts off in your hands, when an app sends a notification asking for permission to access your location data.Īpps have all kinds of reasons for using your location. To piece together a picture of the ecosystem, The Markup reviewed the websites and marketing language of each of the 47 companies we identified as operating in the location data industry, as well as any information they revealed about how the data got to them. Companies often reveal little about what apps serve as the sources of data they collect, what exactly that data consists of, and how far it travels. The truth is, it’s hard to know all the ways in which your movements are being tracked and traded. But researchers studying anonymized location data have shown just how misleading that claim can be. Many firms promise that privacy is at the center of their businesses and that they’re careful to never sell information that can be traced back to a person. You can enable it here: Settings > Privacy > Record App Activity.Ī Catholic news outlet also used location data from a data vendor to out a priest who had frequented gay bars, though it’s still unknown what company sold that information. Apple’s iOS 15 includes a feature that keeps a log of all the companies your data is sent from each app. Keep tabs on who your apps are talking to.Check each company’s privacy page for instructions. But which ones have it? Our list is a good place to start. Do you live in California? Under the California Consumer Privacy Act, you can ask companies to delete your personal data.
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For Android, you can find full instructions here. In iOS: Settings > Privacy > Location Services. You might be surprised to see which apps currently use your location that don't have an obvious need for it.
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Only grant permission for an app to access your precise location while you’re using the app. Read location permission prompts carefully.What can you do about it? Not much-but there are a few ways to monitor and manage the data leaving your phone. Every step you take is tracked and monetized in a $12 billion market for mobile phone location data.